Vagenda’s New Book & The Problem of Marketing Feminist Books

Feminist magazine Vagenda have a new book out which is brilliant because there can never be enough feminist books published. I am, however, concerned about the cover. It simply reinforces the “women as object” motif, particularly since this is a woman’s body without head.

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This isn’t uncommon for the publication of feminist books but it worries me. I doubt very much Vagenda had a choice in the cover but it does bother me that feminist texts are being published using pornified images of women’s bodies. Do publishers genuinely believe that people will only buy Vagenda’s book if the image is  ‘sexy’ because I have to say, I think that’s rather insulting to Vagenda’s audience. If the only way a marketing team can think to run book by a popular feminist website is with this cover, then they simply aren’t creative enough.

Vagenda’s book would have sold well without this cover. It’s just unnecessary.

 

Natasha Walter’s Living  Dolls:

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Ariel Levy’s Female Chauvinist Pigs

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